Scoreboard / ELF
e.l.f. Beauty ELF
Issue No. 07 pick · August 7, 2026 · Updated September 4, 2026
Setup Snapshot
The Setup in One Card
How ELF moved and the catalyst behind the move, from its Issue No. 07 write-up. It is not on the current Scoreboard, so it carries no Friday Five Score this week.
Issue No. 07
Original Pick
Sector Trend
Neutralup 0.2 percent
Covered In
Issue No. 07 · August 7, 2026
Catalyst
Guidance RaiseRaised full year sales growth guidance to 18% to 20% from 12% to 14%
Return measured from the Thursday, July 30 close to the Thursday, August 6 close, the week it appeared in Issue No. 07.
Why It Moved
The Story Behind the Move
Catalyst
Raised full year sales growth guidance to 18% to 20% from 12% to 14%
Why It Mattered
It rose 12.2% in a week when the consumer staples sector fell 0.4%, making it one of the very few defensive names to gain while money left defensive sectors.
Risk Note
Excluding Rhode and the tariff refund, the namesake brand is the weak part of the business, so the raise describes an acquisition more than the core. The shares also rose 6.3% on August 4, before the results were public.
Reader Takeaway
When an acquisition and a one time refund both flatter the same quarter, the raise is real but the run rate is not yet proven.
Continue the Research
Put ELF Back in Context
The stock page is one piece of the weekly research. Continue with the original issue, the full public ranking, or the method behind the analysis.
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